Birds Eye Demonstration Trailer

The brief from the agency was simple. “We want 22 different trailers for Birds Eye to launch their new product ‘Enjoy’. We want them fully fitted out with gas burners, freezers and display cabinets. They need to be versatile enough to be used in multiple locations. Oh and did we mention that we need them all in 12 weeks for the product launch?”

Well who else were they going to call?

All of the trailers were to be used as mobile demonstration and sampling units. The idea was that these catering trailers would travel around the UK to supermarkets to promote a new Birds Eye product which could be taken from the freezer and cooked within 3 minutes. Every trailer needed full catering facilities including gas hob and freezer. They also needed to be totally self sufficient when on site so required on board power and water.

We came up with a design that would suit 3 different sized units - 2.5m product sampling, 4m demonstration unit and 9m catering trailer - as this would enable the customer to use the trailers at all sizes of venue.

So far, so good. We’d come up with a design that worked and that ticked all the boxes on the design brief. Now there was just the small matter of building 22 trailers in a matter of weeks for the big product launch at Goodwood House. That’s 22 fully equipped, self sufficient catering trailers manufactured and fitted in 3 months. An impossible task, surely?

Working long hours and often late into the night, our experienced and dedicated team of fitters proved once again why Kompak Exhibition Trailers are simply the only choice when it comes to bespoke trailer manufacturers.